2.5 analysis over Nike

Your Name

[2.5] BMP: Using Analytical Tools

MKTG 3340

Dr. Cosenza

1. What is your opinion about YOUR BRAND and what needs to be corrected? Include any screen shots/key charts from the analysis that justify your conclusions. Don’t merely cut and paste your screen shots. Use in your dialog – refer to them – what do they add to your analysis?

2 What understanding did you gain about YOUR BRAND and its competitors? Include any screen shots/key charts from the analysis that justify your conclusions. Don’t merely cut and paste your screen shots. Use in your dialog – refer to them – what do they add to your analysis?

3. What would you do to improve YOUR BRAND’S social media efforts based on these reports? Include any screen shots/key charts from the analysis that justify your conclusions. Don’t merely cut and paste your screen shots. Use in your dialog – refer to them – what do they add to your analysis?

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